Grass-fields would like to introduce you to Abimbola Zaenab, the blogger behind AbbieNaija. Across her blog and social media channels, Abimbola discusses beauty, style, and fashion. We got talking with the London-based Nigerian blogger about her life and what drives her before her African Queen makeover.
What made you become a fashion/beauty blogger?
‘Growing up, I used to look up to my mom who has a great eye for fashion. So, I gained so much interest in dressing up and looking good and I thought to document my styles through blogging would be a perfect way to share my passion.’
What do you think influences your style choices?
‘I think my style choices just come from me naturally! I dress according to my mood. However, I do get styling inspiration from people like Rihanna, @sandralambeck, @micahgianneli, @notjessfashion and more.’
Do you wear African print daily?
‘No, because I live in a country where western clothing is worn. Moreover, it is much more comfortable to wear African prints clothing in summer. It is always good here (UK).’
Would you ever wear African print to work?
‘I am lucky to be a self-employed fashion designer who gets to wear whatever she wants to work. And I do wear African print to work; it's also a way of showing off my stuff.’
How do you feel about African prints?
‘I love them! They are just beautifully and uniquely designed and I love how you get different prints and patterns with vibrant and happy colours. I just really love African print fabric.’
What culture do you identify yourself as?
‘I was born in Nigeria, in a very African home, with a very wide knowledge of the African heritage, so I like to think that I'm very cultured and I accept my culture more than the western culture I live in.’
Where do you get your confidence from?
‘My mother. I was also taught to love and accept my hair, my skin, and my culture. Oh and all black women out there that are making it at the top!’
What is your greatest achievement?
‘Every step I've taken towards achieving my goals in life. So… believing in myself is my greatest achievement’
What is your greatest failure?
‘I like to think that every failure is an opportunity to try again. So yes I have failed but I always learn.’
Was there ever a time that you felt unattractive?
‘I am sorry for those who have but I have never! Like never!’
What is your biggest worry when wearing bright colours?
‘No fear! I love bright colours and I make sure that I don't get them wrong.’
What makes you get up in the morning?
‘God and my alarm Ha! Nah... it's all the dreams and aspirations that I've set for myself.’
Do you think African culture has changed from when you was a child?
‘Growing up, I didn't think that a lot of people accepted the culture as much. Where I come from, it was seen as being 'razz' or 'not posh' to wear African prints or even speak your local dialect. That has changed a little now as in recent days, the African prints are now widely accepted and worn even amongst big western brands. Also, I like how they have been modernised with a twist.’
Why do you use social media?
‘To let people know that you can learn to accept yourself and your style. Also, to inform readers on what's the latest, give tips and advice for other aspiring bloggers and vloggers.’
What was your happiest fashion memory growing up?
‘Having to dress myself up to contest in a fashion parade when I was 10.’
Do you wear African print often?
‘Not very often. Like I mentioned earlier, I live in a western country where it's rare to see people in it. My African prints are mostly worn on occasions.’
Why do you think black owned businesses are suddenly becoming stronger and popular?
‘Let me think. Hmm because we are finally coming out of our shells! We've learned to love and support one another. I hope we have.’
Can't get enough AbbieNaija? See her blog and Instagram.
Stay tuned for more Grass-fields transformations with your favourite bloggers!
Love Grass-fields xxx
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Delivery
UK Delivery
All orders are processed within 1 to 2 working days
Standard UK Delivery Signed For - Within 3 working days (excluding processing times) - £3.95.
Next Day UK Delivery Signed For - Delivered next working day if ordered before 1 pm - £4.95.
All UK orders will not deliver on bank holidays and weekends.
US Delivery
USPS Standard Delivery - approximately 7 to 15 working days (excluding processing times)- $5.99.
FedEx Express Delivery - approximately 3 working days (excluding processing times) - $14.99.
FedEx Next Day Delivery - Delivered next working day for orders placed before 1 pm London time - $19.99.
All USA orders are shipped with FEDEX and DHL and are fully trackable. FEDEX/ DHL will not deliver on Public Holidays and weekends.During busy sale periods order processing may take longer ( up to 7 working days).
International Delivery
A standard and express delivery is available for most countries we ship to.
Please see our full returns & delivery policy for more info.
Returns
We are happy to accept returns, any garment that is unworn and still fitted with all security tags and labels and that is despatched to us within 14 days of receipt by you. Please see our full returns & delivery policy for more info.
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Size Guide
Women | Grass-fields
Size
Bust Measurement
Waist Measurement
Lower Hip Measurement
UK4
US0
79CM
31“
60CM
23.5”
84CM
33“
UK6
US2
81.5CM
32“
62.5CM
24.5“
86.5CM
34”
UK8
US4
84CM
33“
65CM
25.5“
89CM
35”
UK10
US6
89CM
35“
70CM
27.5“
94CM
37”
UK12
US8
94CM
37“
75CM
29.5“
99CM
39”
UK14
US10
99CM
39“
80CM
31.5“
104CM
41”
UK16
US12
104CM
41“
85CM
33.5“
109CM
43”
UK18
US14
111CM
43.5“
92CM
36“
116CM
45.5”
UK20
US16
118CM
46.5’’
99CM
39’’
123CM
48.5’’
UK22
US18
125CM
49’’
106CM
41.5’’
130CM
51’’
UK24
US20
132CM
52’’
120CM
44.5’’
144CM
54’’
Mens | Grass-fields
Size
Chest
Waist
Hips
XS
38"
25
33
S
40"
27.5
35
M
42"
30
38
L
44"
32.5
42
XL
46"
34.5
45
XXL
48"
39
48
Kidswear | Grass-fields
Age
Chest
Waist
1
20“
19.5”
2
20.5“
20“
3
21.5“
20.5“
4
22.5“
21“
5
23“
21.5“
6
24“
22“
7
24.5“
22.5“
8
26“
23.5“
9
27.5’’
24’’
10
28.5’’
24.5’’
International Conversion
Women | Grass-fields
UK
USA
EU
IT
AU
UK4
US0
32
34
AU4
UK6
US2
34
36
AU6
UK8
US4
36
38
AU8
UK10
US6
38
40
AU10
UK12
US8
40
42
AU12
UK14
US10
42
44
AU14
UK16
US12
44
46
AU16
UK18
US14
46
48
AU18
UK20
US16
48
50
AU20
UK22
US18
50
52
AU22
UK24
US20
52
54
AU24
How to measure.
To choose the correct size for you, measure your body as follow
Bust- measure around the fullest part.
Waist- Measure around your natural waistline.
Hips- Measure 20cm down from your natural waistline