How to keep your natural hair routine clean and sustainable


Created out of necessity, Innocent Haircare was started by two friends who, after deciding that they no longer wanted to relax their hair, started a quest for natural produ​​cts for natural hair. Driven by a passion for sustainability, the two co-founders began the process to formulate effective hair care products that didn’t harm the environment.

What are their sustainability practices?

With glass packaging they ensure that their packaging can be repurposed and reused numerous times unlike traditional plastic which can only be recycled 2-3 times before the quality drastically decreases.

What makes them special?

In order to be in line with their sustainability mission, all their products are handmade in batches to ensure that there is no excess waste. Their products are also affordable, which can be hard to find in eco-conscious hair ranges; the cleanse and condition combo (shampoo and conditioner) is priced at £18.99.

What’s inside the products?

Expect organic and natural goodness with products jam-packed with the likes of ylang-ylang, jojoba oil, hemp oil, and v​itamin E. These wonderful ingredients combine with luxurious thick consistency to make wash day the highlight of the week.

Where can I find out more?

Learn more about them and purchase their products at and @innocenthaircare on Instagram.

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