Musician turned make-up mogul and all-round style icon Rihanna set the internet ablaze last week. Everyone's favorite multi-hyphenate caused a buzz of anticipation - and confusion - when she posted a mysteries photo on Twitter and Instagram.
People went wild. Was Rihanna about to launch new music? A few eagle-eyed fans did some digging and uncovered blank Instagram and Twitter profiles for something called Savage X Fenty.
Back in March, news emerged of Rihanna developing a lingerie line. The songstress confirmed that Savage X Fenty was to be the name for her next project, bringing her personal brand to yet another industry.
Even though some were shocked that Rihanna wasn't teasing her anticipated ninth album, people were here for another new line of products from the Bajan boss.
SavagexFenty bouta kill me.. can't wait 🔪💋— spunkyspice (@crueladevo) April 23, 2018
Can’t wait until I’m wearing my @SavageXFenty lingerie, wearing my @fentybeauty makeup, and drinking the Fenty kool aid, on my (California King) Fenty bed, in my Fenty luxury condo, watching Fast and Fenty 95, after pledging allegiance to her Majesty, @rihanna— ameemA ✨ (@Ameemabackwards) April 23, 2018
Another day, another industry to conquer! Savage X Fenty lingerie is coming on May 11, and we're so excited!
Are you looking forward to Savage X Fenty? What do you want to buy?
Chat to us on Twitter, and let us know how what you think in the comments below. It's always great to hear from you!