You made this possible
Over this past year, Africa has seen great advancements and progress in the clothing manufacturing sector. How? Because of your support & amazing style. You have given back to the continent by creating more jobs and showcasing the incredible craftsmanship on offer in Africa. This past year, you've helped us expand our production in Africa to 11 factories across Nigeria & Cameroon. This means approximately 2,000 people within the African community are producing your garments. Our gratitude is immeasurable.
IT DOESN’T STOP THERE
Over 2,000 jobs have already been created, and our mission is to increase this number to 1 million by 2030. It's so important for us to put money back into the continent that made us what we are today. Sourcing and producing in Africa just feels more authentic for us, and will we continue to use African talent where possible. Where using African talent is not possible, we will always source and use sustainable factories. We also plan to begin collaborating with Nigerian & other African designers to continue creating African print garments responsibly, with thought, soul and care.
Thank you for helping us move closer towards this goal & back to the heart and inspiration of Grass-Fields. We are so grateful for the success of the company so far, and it's because of your support that we've been able to have our production based in Africa. We look forward to expanding further to continue producing high quality products & making you proud.
Lilian is a devoted wife and mum to 6 children. Born in a household of 9 girls, her father didn't think a woman's place was in school so she had to drop out just after completing her primary education in order to get ready for marriage like her other sisters before her. While waiting at home for her turn to get married, she would sneak out of the house to go and practise her sewing at a neighbour's workshop, and that’s how at the age of 16 she started sewing and hasn’t stopped sewing since.
We met her 4 years ago in her own shop, as we were impressed by the craftsmanship of the dresses she displayed. She was one of the first people we took onboard to train in group production and today we are very proud of the progress she has made. We are lucky to have her as part of our team and we hope you will love all the beautiful pieces made by her.
Meet Lily, our formal neighbour in Biyem Assi! We grew up together in the same quarter, going to the same market, attended the same primary school and played together. When we came back to Cameroon with the intention of starting a production unit, she was the first person to volunteer to join us. She was working as an apprentice seamstress in a famous designer workshop at the time but didn't hesitate to leave her position to become part of our team.
Good thing is she already knew about Grass-fields and was very excited by our vision of promoting African craftsmanship to the world.For this first Made in Cameroon production, she was responsible for the production and supervision of most the crop tops you will be wearing this summer.
His name is Eric Tchinda, one of the tailors we recruited to join our team a few months ago. He started sewing since the age of 16. Now with over 9 years experience working as a tailor, this is the only passion he has.
He gets his inspiration from every day African women like his mom and sisters. He is super proud the clothing he is making will be worn by women around the world. His dream is one day be in the same rank as famous European designers. He is super enthusiastic and love to smile